Naming Your Brand

CHOOSING A BRAND NAME DOMAIN FOR THE SEARCH BOTS

Things have changed a lot since the emergence of major commerce over 100 years ago. Back then a name such as Coca-Cola would have been sufficient to build a brand upon. The emergence of the internet has changed all that.

Things have changed a lot since the emergence of major commerce over 100 years ago. Back then a name such as Coca-Cola would have been sufficient to build a brand upon. The emergence of the internet has changed all that. These days it is important to choose a brand name that not only suits your product or service, but also one that big companies such as Google and Baidu (china’s version of Google) will rank highly in their search rankings. Search engine optimisation is huge when choosing the correct business brands associated with ultra premium domain names. The choice of your brand is automatically linked to your ultra premium domain so lets find out how to choose!

Some of the most important things to consider these days is that these search engine bots that rank your brand’s website base their results on a clear set of rules. Considering these rules is essential when selecting which business  brands to choose for your company. Wes suggest that the first thing you consider is that the business brand itself is pronounceable. It might seem obvious but every day people register names with random vowels and continents, making both their company and their brand less valuable as a result. Would you rather do business with a brand like Gtsdefc or HatSr? If you said Gtsdefc you did so only because you wanted to be funny and unique or the infinite monkey theory just somehow directed the one person in the universe that had a business in mind that an acronym… I now find myself hoping it is the latter!

Ok, back to the topic at hand!

The second thing to consider in brand selection is the keywords that the brand or rather the premium domain name in this case contains. For example the brandable premium domain name “Data Drove” (www.DataDrove.com) contains the term “data” which is searched for 301,000 times per month on Google. The search engines will find and rank this name higher than other brand able premium domain names that do not contain the word “data” so it is an easy choice for any company based around big data or data management.

NOW LETS TALK ABOUT QUIRKY PRONOUNCEABLE NAMES.

Some names don’t require large traffic keywords to be successful. Choosing one of these names is all about how your company wishes to position itself. For example Yahoo or Google were just random pronounceable nonsense before they chose these names as their brand, and became big companies! If you want to be part of this new and “cool” revolution it’s time to look at something different. In order to be ranked highly in this category it is important to choose brand names with no more than 7 letters, because then the ultra premium domain name associated with the brand will therefore have no more than 7 letters. The only reason for this is that Google decided to rank 7 letter domains higher, simple. Also remember that vowels make a word so make your choice wisely or rather voweley (<- hey look, I just made a cool new random pronounceable word with 7 letters!) If you can get 3 letters then even better, as a rule 3 letter to 5 letter premium domain names are usually much more likely to attract an audience than 7 letter brand names.

Last thing. If you are global go .com, .com domain names are ranked higher.

About the author: Benjamin Boyle

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