COLOURING YOUR BRAND, BE AS YOU WISH CUSTOMERS TO FEEL Selecting the right color for your brand domain identity is an integral part of any branding strategy. In essence every color in every logo makes the viewer feel a different way and makes them adversely associate the brand with a different emotion, feeling or notion. […]

Naming Your Brand

CHOOSING A BRAND NAME DOMAIN FOR THE SEARCH BOTS Things have changed a lot since the emergence of major commerce over 100 years ago. Back then a name such as Coca-Cola would have been sufficient to build a brand upon. The emergence of the internet has changed all that. Things have changed a lot since […]